Tourism Australia targets visitor growth with new global Trip.com Agreement

14 July 2025 - Tourism Australia has entered into a new Memorandum of Understanding (MoU) agreement with global online travel agency Trip.com Group to grow Australia’s share of visitors, particularly from China. The three-year agreement will see the delivery of increased destination marketing activity and the creation of new travel packages to encourage more visitors to plan and book holidays to Australia.

Australia’s Prime Minister, the Hon Anthony Albanese at Trip.com headquarters, Shanghai © Tourism Australia

Read more at Tourism Australia:

https://www.tourism.australia.com/en/news-and-events/news/new-global-trip-dot-com-agreement.html