About EchoBay Global
A modern retail engine connecting Australia to the world.
Our Story
EchoBay Global was founded to bridge the gap between Australian retailers and global travellers.
Built on fintech, travel retail, and digital sales expertise, our team delivers scalable solutions that help merchants grow.
Our Vision
Our Values
1. Integrity
Doing what’s right, always.
Transparent, honest, human.
2. Partnership
We grow only when our merchants grow.
We’re not a robot platform — we’re a partner.
3. Curiosity
Understanding cultures deeply.
Observing behaviour.
Asking better questions.
4. Craftsmanship
Just like the merchants we serve, we believe in quality.
We take pride in doing things well.
5. Connection
Bridging people, markets, and brands.
This is our core.
EchoBay is growing into something bigger than a merchant program —
we are becoming a cross-border ecosystem.
One that helps brands:
✅ tell their story
✅ reach the right audience
✅ build trust globally
✅ convert travellers into long-term customers
We are building this one merchant at a time, with heart and intention.
Our vision is simple and bold:
To make Australian brands discoverable and desirable to global travellers, wherever they are.
To do this, we focus on three pillars:
1. Visibility
Helping brands show up on the platforms travellers use daily — including Ctrip, the most trusted travel ecosystem for Chinese consumers.
2. Credibility
Helping merchants stand out by aligning with the platforms, content and channels Asian travellers trust.
3. Conversion
Turning discovery into foot traffic, and foot traffic into real revenue — through affiliate marketing, Chinese payment solutions, and travel retail insights.
This is how we help Australian brands grow beyond borders.
Our Mission
Our mission is the heartbeat of EchoBay:
To empower Australian merchants with the tools, platforms, and cultural intelligence they need to engage global travellers with confidence and authenticity.
We do this by:
building merchant trust, one relationship at a time
guiding brands through the complexity of China & Asian markets
translating insights into meaningful action
championing Australian craftsmanship, design & stories
combining digital touchpoints with offline retail experience
We believe that when brands feel supported, they thrive.
Meet the team
Vincy Wong
Founder & CEO of Echobay
Co-founder, Chief Commercial Officer