Strengthening Australia–China Ties: EchoBay Joins ICBC & Government Leaders at Key Bilateral Event

Written By Vincy Wong

EchoBay Attends ICBC Bilateral Business Event: Positive Signals for 2026

28th November 2025, EchoBay was invited to attend an ICBC-hosted event focused on strengthening Australia–China economic and commercial collaboration.

The event brought together senior representatives from both governments, including:

  • Fang Xinwen, Consul General of China in Melbourne

  • Danny Pearson MP, Victorian Minister for Economic Development & Finance

  • Representatives from Global Victoria and other key agencies

Their speeches — along with recent national-level announcements — highlighted a clear message:

Australia–China relations are warming, deepening, and opening new pathways for partnership.

For EchoBay, this momentum is both meaningful and strategic.

Our work in cross-border retail and the Global Shopping ecosystem is perfectly aligned with this new chapter.

We exist to help Australian brands access global consumers, particularly Chinese travellers and overseas Chinese communities, through trusted platforms, compliant technology, and strong local partnerships.

As our co-founder Toro shared:

“EchoBay and the Global Shopping business are products of this positive tide. We’re simply rowing in the direction the market is already moving. 2026 will be even brighter.”

We were also delighted to connect with leaders including Mr. Guo, General Manager from ICBC and Louise from Global Victoria, whose support for global retail and tourism aligns with our mission to build sustainable cross-border pathways for Australian businesses.

What this means for our merchants and partners

  • Stronger bilateral ties = more visitors, more spending, more opportunities

  • Greater government support for trade and tourism initiatives

  • A favourable environment for Australian brands to enter China-influenced consumer segments

  • More cross-border retail infrastructure and collaboration

EchoBay will continue positioning our merchants, partners, and ecosystem to ride this wave confidently and strategically.

More updates coming soon — 2026 is shaping up to be a year of growth for all of us.


📨 Want to Join the EchoBay Ecosystem?

If you're an Australian brand wanting visibility with global shoppers and Chinese consumers, join us or reach us at info@echobay.com.au.



Vincy Wong
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