Celebrating Australian Craftsmanship — Yellow Earth Joins Ctrip Global Shopping
🇦🇺 From Melbourne to the World: Yellow Earth Joins Ctrip Global Shopping
This week, we are proud to welcome Yellow Earth Australia to the Ctrip Global Shopping platform — an iconic Australian brand known for premium sheepskin and UGG products crafted from natural Australian materials.
Founded in Melbourne, Yellow Earth has built its reputation on quality, authenticity, and Australian heritage, offering ethically sourced sheepskin footwear, rugs, and lifestyle pieces loved by locals and travellers alike.
Now, millions of global travellers — especially visitors from China seeking genuine Australian wool and sheepskin products — can access Yellow Earth through the Ctrip app, enjoying exclusive offers and a trusted shopping experience.
Yellow Earth Australia Joins Ctrip Global Shopping Platform
🌏 A Win for Australian Brands & Global Travellers
Yellow Earth represents exactly what makes Australian retail special:
✅ Natural materials
✅ Local craftsmanship
✅ Authentic origin story
✅ A brand that carries Australia’s warmth and spirit
By joining Ctrip Global Shopping, Yellow Earth strengthens the bridge between Australia’s premium local brands and the international tourism and shopping economy.
For travellers, it means:
🛍️ Verified authentic Australian UGGs and sheepskin products
💼 Confidence in origin and quality
💰 Exclusive offers through the Ctrip app
Yellow Earth Australia @ Emporium Melbourne
🌏 A New Way to Reach Global Travellers
Through Ctrip Global Shopping, Yellow Earth is now connected with millions of international travellers, particularly from China and Asia — giving them the opportunity to discover, save and shop from trusted Australian brands before, during, and after their trips.
This partnership marks another step in strengthening the connection between Australian retail and global Chinese consumers — bringing visibility, credibility and measurable conversion through affiliate tracking and in-store redemption.
Authentic Products Featured @ Black Sheep Australia - UGG and Sheepskin Lifestyle Store - Eastland
🛍️ What Yellow Earth Is Offering on Ctrip App
To celebrate their launch, Yellow Earth is offering exclusive benefits to shoppers through the Ctrip app:
🎁 Coupon 1: Receive a free Yellow Earth keychain with any purchase over $150
💰 Coupon 2: Enjoy 5% cashback via the Ctrip app after purchase
These offers are designed to reward Ctrip users with something extra — encouraging travellers to visit, experience and take home a piece of Australia.
Yellow Earth Promotion Featured on Ctrip APP
🚀 Launch Promotion & Marketing Exposure
As part of EchoBay’s merchant launch program, Yellow Earth will also benefit from a powerful suite of Ctrip marketing exposures valued at over ¥180,000 RMB — all designed to maximise visibility and conversion.
This includes:
📱 App push notifications & SMS alerts to millions of travellers
🧭 Global Shopping homepage & city page banners
🛫 Pre-trip and in-trip visibility — targeting travellers during their trip planning and while in Australia
🎯 Post-trip re-engagement — reminding travellers to redeem or share offers after they return home
For new merchants joining through EchoBay, similar launch opportunities can be applied — offering a unique chance to reach a high-value, highly engaged audience.
📩 Contact our team at info@echobay.com.au to learn more about Ctrip’s paid advertisement and promotional marketing kits.
🚀 More Australian Icons Coming Soon
With Australian favourites like Yellow Earth, Phoenix Beauty, plus prestigious global brands already featured, we are continuing to expand opportunities for retailers and travellers every week.
And stay tuned — more iconic Australian labels, including Viktoria & Woods and Icebreaker, are joining the platform soon.
Follow along as we continue building the most trusted gateway between Australia’s retail industry and the world’s travellers.
📩 Get Involved
Want to join the platform or explore partnership opportunities?
Reach us at media@echobay.com.au
Follow EchoBay Global to watch the journey unfold — we’re just getting started.
